Screeners, mixes and stills
Cuts and screeners, mixes and masters, stills, key art and cover artwork are processed by the Media Engine as video, audio and image files.
Watermarking for pre-release film, music and artwork
Film, music and artwork are shown to reviewers, partners and distributors before the date of release. Invisproof issues each of them an individual copy with a forensic watermark that cannot be seen or heard, so that a copy found before release can be identified.
Unreleased work and its recipients
Reviewers, partners and distributors
An unreleased work is sent to critics, festival juries, awards voters, licensing partners, distributors and the agencies preparing its campaign.
The weeks before release
The commercial value of a work is greatest on its release date, and a copy in circulation beforehand cannot be recalled.
An individual copy of each file
Invisproof issues every recipient their own copy of each video, recording and image, and viewing and listening are unchanged.
The process for an unreleased work
Watermark
The Media Engine prepares an individual copy of a screener, a mix or an image for each reviewer, partner and distributor on the list.
Distribute
Recipients watch and listen in the secure viewer in the browser, or receive a file in its original format that keeps its watermark when saved.
Identify
If a scene, a track or a still appears before the release date, an investigation compares it with the copies issued and identifies the copy it came from.
Stages before a release
A work in progress is passed between editors, sound teams and outside vendors before it is finished.
- Rough cuts and work-in-progress mixes
- A copy for each vendor and reviewer
- Viewing in the secure viewer
Critics, festival programmers and awards voters see a finished work weeks before the public.
- Screeners for critics and juries
- An individual copy for each viewer
- No account needed to watch
Distributors and licensing partners assess a work before they acquire or schedule it.
- Full-length screeners and masters
- A copy for each territory's partner
- Files in the original format where permitted
Trailers, stills and artwork are prepared with agencies before a campaign begins.
- Trailers, stills and key art
- A copy for each agency contact
- Material held until the campaign opens
Controls for unreleased work
Viewing and listening in the browser
A video, a recording or an image is opened in the secure viewer in a browser, with nothing to download and nothing to install. The organization decides which files are opened only in this way.
Copies in the original format
Where the organization permits it, a recipient saves a copy in its original format. The copy plays in the usual applications, can be viewed offline and keeps its watermark.
Recipients inside and outside
Members of the organization sign in with their accounts. Recipients outside it need no account, and open a file with a passcode or a one-time code sent to their email address.
Investigation of a found copy
A file found outside its intended audience is submitted for investigation, which compares it with the copies issued and states the probability that it came from a given copy.
- Nothing to download
- Nothing to install
- Decided file by file
- Original format
- Usual applications
- Offline viewing
- Watermark retained
- Sign-in for members
- Passcode
- One-time code by email
- No account for outside recipients
- Any found file submitted
- Compared with the copies issued
- Probability stated
- Decision left to the organization
What a rights holder gains
Reviewers, juries and partners can be given a work as early as their own schedules require. Because each copy remains accountable, a work need not be held back from the people who promote it.
When unreleased material appears, an investigation of the found file identifies the copy it came from, and the response can begin from evidence.
A finding concerns one copy. Reviewers and partners who handled their own copies properly remain in good standing for the next release.
Questions about pre-release media
Does the watermark affect picture or sound?
The watermark cannot be seen or heard, and recipients watch and listen as usual. Each copy keeps the format of the original and plays in the usual applications.
Can a reviewer watch without creating an account?
Yes. Recipients outside the organization open a file with a passcode or with a one-time code sent to their email address, and watch in the secure viewer in a browser with nothing to install.
What if a found copy has been edited or converted to another format?
An altered file can be submitted for investigation like any other found file. The investigation states the probability that it came from a given copy; identification cannot be assured in every case.
Are unreleased works used to train models?
No. Files provided by customers are not used to train models.
Related use cases and solutions
Media and entertainment
Scripts, cuts, masters and artwork, issued by studios, labels and publishers as an individual copy to each recipient.
View solution
Embargoed announcements
Financial results, press releases and launch material, issued as an individual copy to each recipient before publication.
View use case
Source identification
A file found outside its intended audience, compared with the copies that were issued and matched to the copy it came from.
View use case
Research and product development
Specifications, designs and findings, issued as an individual copy to each team and supplier while a product is confidential.
View use caseRequest access
Invisproof is provided to organizations by approval.